Artificial Intelligence20 minutes reading

AI in HR: A Guide to Using AI in Human Resources

Nathan Burkholder

Nathan Burkholder

Head of Business Development

Published on August 1

Discover How AI Is Revolutionizing Human Resources

Artificial Intelligence (AI) is no longer a thing of the future; it’s already here and is transforming industries across the board. One of the sectors undergoing rapid change in order to remain competitive is Human Resources (HR).

In fact, a Gartner report found that 38% of HR leaders are already piloting or implementing AI solutions to improve operations. Furthermore, McKinsey highlights that such organizations see a 20% improvement in employee retention and a 30% increase in overall efficiency​.

From automating repetitive tasks to providing data-driven insights into employee performance, the role of AI in HR is changing the game. And its applications will only expand to even more innovative solutions as the technology continues to evolve​.

It’s time to get acquainted with AI and explore how it can revolutionize your workplace. With the tools offered by Atlas UP, you’ll have innovative solutions to even the most complex challenges at your fingertips. For a comprehensive understanding, check out our ai knowledge base guide.

What Is AI in HR?

AI in HR primarily focuses on machine learning algorithms, natural language processing, and data analytics to streamline various functions. The technology can analyze vast amounts of information quickly, identifying patterns and trends that would take humans much longer to discern. This transformation is making HR practices more efficient, accurate, and strategic. For more details, check out our human resource information system guide.

Generative AI is a specific type of artificial intelligence that can create new content by learning from existing data. It uses machine learning models, particularly deep learning, to generate text, images, audio, and other data forms.

5 Primary Functions of Generative AI in HR

This section explores the five primary functions of generative AI in HR.

1. Automating Repetitive and Time-Consuming Tasks

This includes everything from screening resumes and scheduling interviews to managing administrative tasks. By automating these processes, AI allows HR professionals to focus on more meaningful activities, such as talent development and employee engagement.

  • Job Descriptions: By assessing successful job postings, generative AI tools like Textio use natural language processing to draft accurate job descriptions that are inclusive and attract the right talent.
  • Resume Screening: Such tools can quickly sift through thousands of resumes to identify the most suitable candidates based on predefined criteria. For example, IBM’s Watson Talent can analyze resumes and match them with job descriptions, reducing the time spent on initial screenings.
  • Interview Scheduling: Applications like Clara use AI to handle the back-and-forth emails involved in scheduling interviews. Candidates and interviewers can find convenient times without manual intervention​.
  • Administrative Tasks: It manages administrative tasks, such as payroll processing and benefits administration, to reduce errors and save time. For instance, platforms like ADP and Workday offer automated payroll solutions that ensure timely and accurate salary payments​​.

2. Enhancing Decision-Making Processes

By using predictive analytics, HR professionals can anticipate trends and outcomes, enabling them to proactively address potential issues.

  • Predictive Analytics: Financial costs associated with employee attrition range from 13% and 23% of annual compensation. Predictive analytics can help lower this risk by 5% to 8% annually​ by examining factors such as job satisfaction, engagement levels, and performance metrics. [1]
  • Performance Management: Tools like Workday and SuccessFactors offer AI-driven insights that help managers provide targeted feedback and development opportunities​ based on employee performance data.
  • Workforce Planning: It provides information on employee skills, performance, and potential. This helps HR teams identify skill gaps and plan for future talent needs so the organization is well-equipped to meet its goals​.

3. Personalizing the Employee Experience

Creating a personalized experience for employees is essential for boosting morale and productivity. There are numerous ways AI can tailor recommendations and support to meet their unique needs.

  • Onboarding: It can customize onboarding programs based on the new hire’s role, experience, and preferences. For example, Talmundo creates personalized onboarding journeys that help new employees integrate faster and more effectively​.
  • Career Development: Cornerstone and Degreed are two platforms that provide tailored learning and development recommendations based on an employee’s career goals, skills, and performance data. This helps them continuously grow and advance in their careers.
  • Personalized Communications: Customized emails and messages can be particularly useful for onboarding, performance reviews, and regular updates, making employees feel valued and informed​.
  • Employee Well-being: HR can implement timely interventions to support employees' mental and physical health​ by using AI to analyze data from health surveys, wearable devices, and productivity metrics.

4. Improving Recruitment Processes

Assessing job descriptions, matching them with candidate profiles, and even conducting initial interviews through chatbots helps improve the speed, quality, and fairness of the hiring process.

  • Job Matching: AI algorithms can match job descriptions with candidate profiles more accurately than manual methods. Companies using AI for recruitment have seen a 35% improvement in the quality of hire​​. [2]
  • Chatbots: AI chatbots like Mya and Olivia engage with candidates during the initial stages of recruitment, answering questions and conducting preliminary assessments. This not only improves the candidate experience but also ensures that only qualified individuals proceed to the next stage​.
  • Background Checks: It can streamline background checks by quickly verifying candidate information and identifying discrepancies. This reduces the time taken and ensures more thorough checks​.
  • Identifying Retention Risks: HR have the ability to identify employees at risk of leaving by looking at engagement data, feedback, and other indicators. This allows them to intervene proactively with targeted retention strategies, such as personalized career development plans or tailored recognition programs​. For more in-depth insights, explore our employee risk management strategies.

5. Enhancing Employee Engagement

HR teams can better understand how employees feel and what factors are influencing their engagement levels.

  • Sentiment Analysis: Softwares such as Peakon and Glint analyze feedback and engagement surveys to provide real-time insights into employee sentiment. This allows HR teams to address issues promptly and create a more positive work environment​.
  • Recognition Programs: AI can help design and manage employee recognition programs by identifying key contributions and suggesting appropriate rewards. This can help employees feel valued and appreciated for their work​.

Real-World Examples of AI in HR

Numerous companies have successfully implemented AI solutions to streamline their HR processes and achieve remarkable outcomes. Take a look at these case studies to see how they did it.

IBM

IBM has been at the forefront of AI innovation, integrating it across various HR functions to improve talent acquisition and retention. In particular, they use the Watson Recruitment software to streamline the hiring process.

This tool observes vast amounts of data to identify the best candidates for open positions, predicting their potential success within the company. They also employ Watson Career Coach, which provides personalized career guidance to employees.

As a result, IBM has reduced the time spent on resume screening by 70%. [3] This has allowed HR professionals to focus more on strategic tasks rather than administrative ones.

Unilever

This global consumer goods company uses AI-powered platforms like HireVue for video interviews and Pymetrics for initial candidate assessments. HireVue examines video interviews, assessing candidates’ facial expressions, language use, and tone of voice. Pymetrics uses neuroscience-based games to evaluate candidates' cognitive and emotional traits.

This implementation has reduced the time-to-hire by 75% and saved around $1,000,000 in recruitment costs annually. [4] Moreover, the focus on candidate potential rather than traditional metrics has increased diversity in Unilever’s hiring.

Hilton

To ensure that its workforce remains motivated and productive, Hilton has utilized Glint for monitoring employee engagement and sentiment. It assesses feedback and provides real-time insights into engagement levels and areas that need improvement.

With more targeted performance management, Hilton has achieved a 93% engagement rate and employee retention rates that are double the average of the food and accommodation industry. [5]

Vodafone

Vodafone recognized the need to adapt to the high smartphone usage among its employees and the limited computer access in its stores. This led to the development of a mobile-first learning platform, Fuse, which allows employees to access training materials on their handheld devices.

The Fuse app boasts a 97% active user rate among Vodafone’s 4,000 retail employees, with 10,000 page views daily. Interestingly, 30% of this engagement happens outside of work hours, indicating that employees find the content engaging enough to access it during their personal time.

The company has seen a 56% reduction in training delivery costs. Moreover, the mobile learning approach has also given back 70,000 hours to customer-facing activities, as employees spend less time in classroom settings and more time on the floor. [6]

Challenges and Considerations in Implementing AI in HR

Though there are many transformative benefits to implementing AI in HR, it’s not without challenges and considerations. As such, companies need to navigate several hurdles to effectively leverage the technology in their operations.

Ethical and Privacy Concerns

  • Transparency: Due to the lack of transparency in AI algorithms, employees may not always understand how decisions are made, which can lead to mistrust. For this reason, companies need to make sure that AI systems are transparent and that their decision-making processes can be explained clearly to all stakeholders​.
  • Accountability: Organizations also need to establish clear guidelines on who is responsible for AI-driven decisions, especially in sensitive areas like hiring and performance evaluations.
  • Data Security: Because they require vast amounts of data, there are serious concerns about data security and privacy. This is why companies must implement robust security measures to protect sensitive employee information from breaches and unauthorized access​.
  • Compliance: AI systems need to comply with privacy regulations such as GDPR (General Data Protection Regulation) to ensure employees’ data is used ethically and legally​.

Bias and Fairness

  • Training Data: AI systems learn from historical data, which may contain biases. For example, it may favor candidates similar to those previously hired, which can disadvantage underrepresented groups​. Therefore, AI algorithms need to be regularly audited and adjusted for fairness and equity​.
  • Inclusive Design: The development team itself needs to be diverse, and the AI must be tested for fairness across different demographic groups​.

Integration and Adoption

  • Compatibility: Organizations have to evaluate their current technology stack and select AI solutions that can seamlessly integrate with existing systems without causing disruptions​.
  • Scalability: The solutions must be scalable so that they can grow with the company and adapt to future requirements​.
  • Training and Support: Providing ongoing training and support helps employees become comfortable with new technologies and use them effectively​.
  • Change Management: Clear communication about the benefits of AI, along with involving employees in the implementation process, can help foster acceptance and enthusiasm​ while minimizing resistance.

Practical Tips for Implementing AI in HR

As rewarding as integrating AI into your HR practices can be, there’s some thoughtful planning and execution that goes into it. Pay attention to these practical tips to help you get started.

Practical Tips for Implementing AI in HRDetails
Start with a Clear Strategy
Align with Business ObjectivesEnsure AI projects align with organizational goals to add tangible value (e.g., reduce recruitment time).
Set Clear GoalsDefine specific, measurable goals like decreasing time-to-hire by 30% or increasing retention by 15%.
Engage StakeholdersInvolve HR leaders, IT departments, and end-users early in the process for a successful rollout.
Invest in Training and Development
Upskill Your TeamProvide workshops, online courses, or hands-on sessions to train the team on AI tools and their application.
Promote Continuous LearningEncourage ongoing education to keep the team updated on advancements and best practices.
Utilize External ResourcesPartner with AI solution providers or experts for specialized training to accelerate the learning curve.
Monitor and Evaluate Performance
Conduct Regular AuditsRegularly verify AI system performance, data accuracy, and process efficiency.
Establish a Feedback LoopCollect user feedback to identify issues and make necessary improvements.
Optimize ContinuouslyContinuously evaluate and fine-tune systems to better meet HR objectives.

How Atlas UP Is Transforming HR With AI

Atlas UP is your dedicated AI assistant designed to transform HR practices by making data-driven insights readily accessible and automating routine tasks. This is an aide who never sleeps, always has the answers at your fingertips, and can help you make smarter, faster decisions. That means you can focus on what you do best: supporting and growing your team.

Key Features and Benefits

  • Real-Time Data Analytics: Get all the crucial HR data you need, when you need it, with real-time analytics. You get instant access to important metrics like employee performance, attendance, and turnover rates.
  • Automated Reporting: Automate report generation to save time and reduce the risk of errors. Whether it’s monthly performance summaries or detailed compliance reports, you’ll have accurate and up-to-date information at your fingertips, freeing you to focus on strategic initiatives.
  • Personalized Employee Insights: Gain personalized insights that help tailor engagement and development programs to meet individual needs. Atlas UP can suggest career development paths, appropriate training programs, and timely recognition, ensuring every team member feels valued and supported.
  • Seamless HRIS Integration: The platform is designed to work seamlessly with your existing HR Information Systems (HRIS), centralizing all your HR data in one accessible place. You can trust that your data is accurate, up-to-date, and easily retrievable.

Illustrative Use Cases

Take a look at some real-world scenarios that show the kinds of efficiencies your team can achieve with Atlas UP’s AI-driven solutions.

Sophia’s Team Coordination

When Sophia, an HR manager, discovered a potential staffing issue during a critical project phase, Atlas UP’s insights allowed her to reschedule team leave and ensure project continuity. As a result, she could proactively manage her staff and even plan a celebratory lunch for a team member’s work anniversary, enhancing morale and productivity.

Steve’s Paternity Leave Planning

Steve was expecting a new addition to his family and needed detailed information about his paternity leave. With Atlas UP, he quickly accessed his leave entitlements and history, allowing him to plan his time off confidently. The clarity and ease made a stressful situation much simpler, letting Steve focus on his family.

Alex’s Insightful Recruitment Approach

Alex, who handles recruitment, turned to Atlas UP to set competitive salaries for new hires. The platform’s detailed analysis of salary benchmarks and current distributions helped him ensure fairness and competitiveness in compensation. This not only attracted top talent but also maintained equity within the company, reinforcing a culture of fairness and transparency.

If you’re ready to see Atlas UP in action, schedule a demo today and experience the future of AI-driven HR.

Final Thoughts

In this guide, we’ve explored how AI is transforming the world of HR. From automating mundane tasks like resume screening and interview scheduling to providing nuanced, data-driven insights for performance management and employee retention, it has many key benefits. And generative AI takes this a step further by crafting job descriptions and generating tailored training content to make HR processes more efficient and personalized.

If you want to successfully implement AI in HR, start with a clear strategy that aligns with your business goals. Invest in training and development to ensure your team can effectively use the tools, and continuously monitor and evaluate the performance of these systems to ensure they meet your objectives.

And don’t forget, Atlas UP provides AI solutions that can help your business improve efficiency, make smarter decisions, and offer a more engaging employee experience. We offer real-time data analytics, automated reporting, and personalized employee insights to take your HR practices to the next level.

Schedule a demo today to learn more.

Frequently Asked Questions

How is AI used in HR?

AI in HR automates tasks such as resume screening and interview scheduling, speeding up the hiring process and allowing HR professionals to focus on strategic activities. It analyzes data on employee performance, retention, and development, helping HR teams make more informed decisions. AI tools can predict employee turnover, identify skill gaps, and suggest personalized training programs, enhancing overall workplace experience. Plus, AI-driven chatbots can handle routine HR inquiries, improving efficiency and employee satisfaction. By leveraging AI, HR departments can optimize their processes and contribute to a more productive and engaged workforce.

Is AI replacing HR?

AI isn't here to replace HR professionals but to make their jobs easier and more efficient. By handling repetitive tasks and providing data-driven insights, it allows HR teams to focus on more human-centered activities, such as employee engagement and development.

What AI tools are used in HR?

AI tools in HR include platforms like HireVue, which analyzes video interviews to assess candidates. Meanwhile, IBM’s Watson helps with resume screening and talent management. Also, tools like Workday provide analytics for tracking employee performance and engagement, making the entire HR process more efficient and insightful.

How does AI help HR in decision-making?

AI helps HR make smarter decisions by scrutinizing large amounts of data to reveal patterns and insights that aren't always obvious. For example, it can predict which employees might be at risk of leaving by looking at job satisfaction and performance data, allowing HR to act before issues arise. It also offers data-driven recommendations for hiring, training, and development, making sure decisions are based on solid evidence rather than just gut feelings.


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